Web design · WordPress · SEO · Conversion

WordPress web design to attract customers

Service: web design for businesses and professionals who don't want a decorative site but a clear, fast website, optimised for SEO and set up to turn visits into enquiries.

I design your WordPress site with a strategic structure, business-focused content and a solid SEO foundation from day one.

Optimised WordPress Responsive design SEO from the start
Objective

To make your website more than just an online presence

A good website should explain what you do, convey trust, appear on Google and make it easy for a customer to contact you.

  • Professional web design
  • Clear SEO structure
  • Conversion-focused copy
  • Built to grow with content and services

Professional web design

Professional web design with an SEO strategy from the outset

A pretty website isn't enough if it doesn't generate enquiries

Many businesses have a visually acceptable website but don't get calls, form submissions or quote requests. The issue is not just design: it can also be the messaging, structure, SEO, speed or lack of calls to action.

That's why web design must start with a clear question: what does the customer need to see to trust you and get in touch?

WordPress, SEO and conversion working together

I work with WordPress because it enables flexible, scalable and easy-to-manage sites. But the tool alone isn't enough: you need a clear architecture, well-targeted pages and content that matches real searches.

The site is designed for the user, but also so Google can understand your services.

What's included

What the web design service includes

WordPress web design

Design and development of a professional, editable website ready to grow with new pages, content, services or landing pages.

SEO structure

Definition of main pages, content hierarchy, headings, URLs, internal linking and an architecture designed for ranking.

Conversion-oriented copy

Clear copy that explains your services, answers doubts, addresses objections and helps the user take the next step.

Responsive design

Adaptation for mobile, tablet and desktop so the experience is clear, fast and comfortable on any device.

Speed and performance

Load optimisation, lightweight visual structure and best practices to avoid a slow site that harms SEO and conversions.

Forms and calls to action

CTAs, buttons, forms and contact paths designed to reduce friction and make requesting information easy.

Basic SEO setup

Titles, meta descriptions, headings, indexing, sitemap, initial structure and preparation for SEO tools.

Prepared for measurement

The site needs to be measurable: traffic, forms, clicks, calls or key actions to know what works.

Foundation for GEO and AI

Structured content, FAQs, entities and clear data so Google and AI-powered search engines better understand your business.

Real problems

Problems we solve with a new website

Your website doesn't convey trust

The visitor arrives, glances for a few seconds and leaves because they don't clearly understand what you do, don't see signs of professionalism or the site seems outdated.

Not appearing on Google

A site without SEO structure, service pages and suitable content will struggle to compete for valuable searches.

You get visits but no enquiries

The message, value proposition, forms, calls to action or clarity of the service may be failing.

Your website loads slowly

A heavy website creates a poor experience, reduces conversions and can harm organic performance.

Your services are not well explained

If all your services are grouped on a single page or described generically, the user won't find clear reasons to get in touch.

You don't have a clear route to contact

A website should guide the user: what you do, who you serve, how you work, why to trust you and how to request information.

Web design + SEO

Web design + SEO: the difference is in the structure

Well-designed service pages

A website aiming to attract customers needs specific pages for key services. A generic 'services' page where everything's lumped together isn't enough.

Each service should have its own intent, questions, arguments, calls to action and opportunity to rank.

Clear architecture for Google and users

A website's structure influences how users navigate and how Google interprets each page's importance. That's why I design the architecture before building.

I also prepare internal linking to connect services, content, landing pages and strategic pages.

SEO + GEO

Prepare your website for Google and AI-powered searches

Your business must be easy to understand

Users search on Google, but they also ask assistants like ChatGPT, Gemini or Perplexity. To compete in this landscape your site must clearly explain who you are, what you do, where you work and what problems you solve.

GEO doesn't replace traditional SEO: it complements it with structure, semantic clarity and useful content.

Content, entities and structured data

  • Well-defined services
  • FAQs focused on booking
  • JSON-LD structured data
  • Semantic website architecture
  • Brand, service and location entities
  • Clear content for people and search systems

Process

Working method

1

Diagnosis

I review your business, services, competitors, current website (if any) and lead-generation objectives.

2

Structure

I define pages, sections, hierarchy, CTAs, primary keywords and the user journey.

3

Design

I create a clear, professional, responsive interface aligned with the level of trust your brand needs to convey.

4

WordPress development

I build the site to be editable, stable, fast and ready to grow.

5

SEO review

I check headings, metadata, indexing, performance, internal linking and structure before publishing.

6

Publication

We leave the site ready to start receiving traffic, measure results and continue optimising.

Investment

Price of a website

Depends on scope, functionality and strategy

A simple corporate site doesn't cost the same as a site with many service pages, SEO strategy, local landing pages, full content, integrations, advanced forms or an online shop.

Before giving a quote, I review what you actually need: type of site, number of pages, goals, competition, content, features and level of SEO optimisation.

May include

  • WordPress web design
  • SEO structure
  • Copy for main pages
  • Responsive design
  • Speed optimisation
  • Contact forms
  • Basic SEO configuration
  • JSON-LD schema
Request a quote

Common questions

Frequently asked questions about web design

Do you design WordPress websites?

Yes. I mainly work with WordPress because it enables professional, flexible, scalable sites that are ready for SEO when set up correctly.

Will the website be ready to rank on Google?

Yes. The design is planned with SEO at its core from the start: structure, headings, URLs, internal linking, content, performance and basic setup for search engines.

Can I commission web design even if I don't yet have copy?

Yes. I can help define the structure and write conversion-focused copy so the site explains your services well and aligns with your customers' searches.

Do you redesign old websites?

Yes. If you already have a site, I can review what can be reused, what should be rebuilt and how to avoid losing rankings during the redesign.

Do you also do SEO after publishing the site?

Yes. The site can launch with a basic SEO foundation and then be supported by an ongoing strategy for rankings, content, local SEO, audits or GEO.

Will the site look good on mobile?

Yes. Responsive design is essential. The site must work correctly on mobile, tablet and desktop because a large share of users arrive on mobile devices.

How long does it take to make a website?

It depends on scope, number of pages, content and revisions. A simple site can progress faster, while a project with SEO, copy, landing pages or ecommerce requires more planning.

Can I edit my site afterwards?

Yes. The site is built so you can edit basic content in WordPress, although it's wise to maintain visual and SEO consistency when making changes.

Let's talk about your project

Let's talk about the website your business needs

If your current website doesn't convey trust, doesn't appear on Google or doesn't generate enquiries, let's review what you need and plan a site built to attract customers.