GEO: positioning in artificial intelligence
I optimise your website, content and digital authority so your brand is easier for AI systems like ChatGPT, Gemini, Copilot and Google AI Overviews to understand, cite and recommend.
Google is no longer the only place people look for you
People are increasingly seeking answers directly from AI tools. If your business isn’t well structured, those answers may overlook you.
- Optimisation for ChatGPT and Gemini
- Preparation for Google AI Overviews
- Clear content for AI models
- Topical authority and entities
- Combined SEO + GEO strategy
What GEO is and why it matters
GEO stands for Generative Engine Optimisation. It’s the optimisation of a brand, website or content to improve its presence in responses generated by artificial intelligence.
SEO positions you in search engines
SEO works to get a page to appear on Google when someone performs a search.
GEO positions you in responses
GEO aims for AI systems to understand your business and take it into account when generating responses.
What I do within a GEO strategy
Entities and context
I clearly define who you are, what you do, where you operate, what services you offer and who you’re relevant to.
Structured content
I organise the information so it’s easy for Google, ChatGPT, Gemini and other models to interpret.
Topical authority
I strengthen the links between your services, sector, location, expertise and published content.
GEO optimisation process
Initial analysis
I review your website, content, structure, brand, services and current presence in search engines.
Entity mapping
I identify the key entities of your business: services, sectors, locations, problems and solutions.
Content optimisation
I rewrite and structure pages so they are clearer to Google and AI models.
Measurement and improvement
I analyse how your visibility evolves and which content should be reinforced.
GEO doesn’t replace SEO: it complements it
A good digital strategy should combine traditional SEO, useful content, technical structure and optimisation for artificial intelligence.
For Google
I work on website architecture, search intent, internal linking, content and organic ranking.
For AI
I work on semantic clarity, entities, direct answers, context and topical authority.
Is your business ready for AI-driven search?
I can review your website and tell you what needs improving to make it more understandable to Google and the new generative engines.
Frequently asked questions about GEO
What’s the difference between SEO and GEO?
SEO aims to improve visibility in search engines like Google. GEO aims to improve a brand’s presence within responses generated by artificial intelligence.
Is GEO useful for local businesses?
Yes. A local business can also work on GEO so its services, location and specialism are easier for AI systems to interpret.
Do I need to have SEO before working on GEO?
It’s advisable to have a solid SEO foundation, although both areas can be worked on together.
Can appearances in ChatGPT be guaranteed?
No. No one can guarantee specific appearances in AI responses, but you can improve the clarity, authority and structure of your information.
Prepare your business for the new way of searching
Optimise your website for Google, ChatGPT, Gemini and the new AI-based search systems.