AI and GEO positioning: optimise your brand for generative engines
Search is changing: users now ask ChatGPT, Gemini, Copilot or Google AI Overviews. I help structure your site and content so your brand is understood, cited and recommended by AI-powered engines.
The rules have changed, but the core remains strategy
This isn't about “hacking” the AI, but about building a solid foundation: clear content, a well-defined brand entity and technical optimisation for generative engines.
- Optimisation for ChatGPT, Gemini, Copilot
- Preparation for Google AI Overviews
- Definition of entities and context
- Structured, clear content
- Combined SEO + GEO strategy
What is AI positioning?
AI positioning, also called GEO (Generative Engine Optimisation), aims to get a brand or business to appear in responses generated by AI models. It doesn't replace traditional SEO but complements it.
SEO: traditional search engines
SEO works to get your page to appear on Google when someone searches and browses the organic results.
GEO: generative engines
GEO optimises your presence so AI systems use your information when generating answers to users' questions.
What's included in an IA-GEO strategy
Entities and structured data
I define and organise the key entities of your business: services, products, locations and specialisms. I implement structured data so AI can understand each element.
Clear, concise content
I rewrite and restructure pages and posts so they directly answer common questions and are easily interpreted by language models.
Authority and context
I strengthen topical authority through internal and external linking, avoiding contradictions and improving your brand coherence across the web.
IA-GEO workflow
Initial analysis
I review your website, your content and your digital footprint to understand how search engines and AI models currently interpret your brand.
Entity map
I identify the concepts and entities that define your business and relate them coherently so AI models can understand them.
Semantic optimisation
I adjust your content, structure and metadata so they provide clear answers to frequently asked questions related to your services.
Measurement and adjustments
I monitor how your brand appears in search engines and AI systems, adjusting the strategy to improve visibility and consistency.
SEO and GEO: two complementary strategies
AI positioning doesn't replace traditional SEO, but a combined strategy increases your chances of appearing both on Google and in AI-generated answers.
Technical and content optimisation
Working on SEO ensures your website loads quickly, is well structured and responds to user queries.
Semantic and contextual authority
Working on IA-GEO ensures generative engines understand your brand, associate it with your services and use it as a reference.
Ready for AI-based search?
I'll review your website to identify how to improve its clarity, authority and structure for search engines and generative systems.
Frequently asked questions about AI and GEO positioning
What's the difference between SEO and IA-GEO?
SEO optimises your site to appear in search engines like Google. IA-GEO optimises your presence so AI systems understand and use your information in their responses.
Do I need advanced SEO to work on IA-GEO?
It's advisable to have a solid SEO foundation, but both areas can be developed together. IA-GEO improves clarity and structure, which also benefits SEO.
Is this useful for local businesses?
Yes. If your business has a local presence, optimising entities such as location and services helps AI better associate your company with searches in your area.
Are there guarantees of appearing in ChatGPT or Gemini?
Exact appearances can't be guaranteed, but a strong IA-GEO strategy increases the likelihood your brand will be cited in responses from these systems.
Get ahead of the new AI-based search
Combine SEO, AI and structured data so your business can be found on Google as well as in ChatGPT, Gemini, Copilot and other generative engines.